Our strategy—positioning Chase as the Medicis to a Renaissance of American business—defined the type of content to be produced across all Chase for Business channels. It held strong for half a decade and survived several Chase re-orgs.

The hundreds of content pieces generated spanned all media. To meet goals for deep value at high volume, I built an extensive team layered with opportunities for increasing responsibility. The process was tailored to reduce compliance rounds, and we quickly became the outside authority on Chase content.

Driving historic hikes in Chase content engagement, the efforts ushered in a rise to the top of targeted SEO searches and earned much acclaim from our internal stakeholders.