Who I am
What drives me is a passion for storytelling and empathy for people. In all the ways we communicate, our great challenge is to find a way that is authentic and surprisingly valuable to the audience. The joy is in collaborating with the entirety of people that make the work happen.
Visionary leader
Proven experience in building creative teams, directing department initiatives, and establishing an inclusive culture that encourages growth and risk-taking.
Innovative creator
A portfolio showcasing award-winning work and a knack for pushing creative boundaries.
Empathetic mentor
Strong people management skills with a track record of inspiring creative growth and developing leadership talent at all levels.
Strategic thinker
Ability to translate strategic insights into creative concepts that resonate.
Compelling storyteller
Exceptional writing skills with the ability to craft compelling narratives across wide-ranging forms and mediums for audiences of all kinds.
Collaborative partner
Experience working closely with cross-functional teams to drive integrated marketing efforts.
What I do
Lead and inspire
Provide creatives with opportunity and a clear definition of success. Inspire them to push boundaries and innovate. Gently guide the vision to a place that brings the strategy to life.
Shape the voice
Champion clarity and authenticity. At its most basic, it’s about clarity. At its most powerful, a narrative can demonstrate a human personality in conversation with the audience.
Collaborate and innovate
Work closely with account, creative, PM, strategy, brand, marketing, and product development teams to elevate the work and create a shared sense of team accountability.
Mentor and grow
Create situations and provide tools that allow creatives to stretch skills and solve problems in new ways. Consistent team communication and one-on-ones are essential.
Execute with excellence
Deliver work that is compelling, on-strategy, and delights stakeholders. Ensure processes maintain highest quality, eliminate errors, empower people, and limit stressors.
Adapt and evolve
Stay ahead of industry trends and continuously seek new ways to tell stories that best pique audience interest.
Amazing companies and brands I’ve worked with:
Accela
ADP
American Express
Arts & Ideas
Atari
Baby Happy
BlueVolt
BookFest
Charles Schwab
Cisco
Club One Fitness
Dymo
DocuSign
DreamWorks
Freebirds World Burrito
Function Energy Drink
HP
Huawei
IEEE
JCC Maccabi Sports Camp
JCC San Francisco
Jewish Culture & Thought Lectures
JP Morgan Chase
Kaspersky
KKNA
NETSCOUT
Phade
Pipeline Healthcare
Prudential
PWC
Rabin Camps
Revive PR
Rosenberg Preschools
Sage Software
Salesforce
Salesforce.com
SAP
SolarCity
Super Bowl 50
T1Detect (formerly JDRF)
Three Ireland
Trailer Park
VCE
VMware
Walmart
Walmart.com
Xerox
Yahoo!
What matters
My first love is family and my daughter (I get how that’s redundant). Friends are family pretty much. Also love dogs, writing, reading, theater, film, acting, arts, travel, and soccer (will admit to owning over 35 soccer scarves, it’s a problem, go Thorns!).
In addition to 20+ years’ experience in advertising and marketing, I’ve acted in Hollywood, authored plays and penned novels, written children's books, taught science and music in South Central, and whispered instructions in surgeons’ ears as they implanted orthopedic devices.
I believe that caring a lot overcomes most limitations and that one should never abandon a teammate.
